---
title: "HEIC Support — Product Updates"
description: "Picflow now supports Apple’s HEIC format, enabling seamless photo uploads from iPhones. Enjoy high-quality images without the hassle of conversions."
image: https://picflow.com/assets/shared/default.jpg
url: https://picflow.com/updates/heic-support
---

[Back to Updates](/updates)

Feb 23, 2023

# HEIC Support

Picflow now supports the native Apple HEIC format, allowing users to upload photos taken with iPhones directly to the platform. This enhancement ensures seamless integration with the most widely used smartphone camera, making it easier for photographers and creative professionals to manage their images. The HEIC format offers superior compression and quality compared to traditional JPEG files, saving storage space while maintaining high-resolution image quality. This update simplifies the workflow for users by eliminating the need for format conversion before uploading, ensuring that your images retain their original quality and metadata. Enjoy a more efficient and streamlined experience with Picflow’s expanded file format compatibility.