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The 4 Best Gallery Widgets to Embed on Your Website

Gallery widgets let you showcase your photos, videos, and other media attractively across your website—but which gallery widget tool should you choose? This guide introduces you to four of the best gallery widgets on the market today.

Browser with embedded gallery widget from Picflow

What we’ll Cover

This article from Picflow unpacks the features, benefits, pros, and cons of four great gallery widgets to help you make an informed decision. Ready to dive in?

A gallery widget is an embeddable version of an online gallery. Essentially, it’s a software component that integrates into your website’s interface, providing an easy way to showcase your photographs without redirecting clients to a third-party gallery tool.

Gallery widgets work by pulling images from a source and displaying them in an organized layout on your website. Many allow you to customize the way your photos are showcased, with options for grids, slideshows, light boxes, carousels, and more.

Simply put, the widget takes care of the heavy lifting surrounding image sizing, responsiveness, and navigation, guaranteeing an uninterrupted and engaging user experience.

Benefits of Using a Gallery Widget

Gorgeous Visuals

Gallery widgets can amplify the visual appeal of a website, turning mundane displays into captivating showcases. They offer out-of-the-box curb appeal in the form of interactive elements, animation, transitions, and more.

Increased Visitor Engagement

Well-organized and visually appealing galleries don’t just catch the eye—they encourage visitors to stay and engage with the content, significantly boosting user interaction and time spent on the site.


One of the key features of gallery widgets is their customizability. Whether adjusting size, layout, or adding animation effects, gallery widgets provide the creative freedom to craft a unique visual experience.

A photographer could opt for a full-screen layout with a minimalist design to let their work shine, while a travel blogger might choose a grid for an engaging presentation. 

Related: Check out Picflow’s Gallery Designer for more inspiration.

Improved Navigation and Organization

Gallery widgets play a crucial role in organizing content, which goes hand-in-hand with improved navigation. They let visitors to see and interact with your images and videos in an organized way, which can make it easier to find the content they're looking for.

Picflow gallery widget customization optionsFactors to Consider When Choosing a Gallery Widget

  • Multiple Gallery Formats: To breathe life into your work, you need a good selection of gallery formats. From grids and mosaics to masonry and tiled patterns, each option can make your photos shine.

  • Compatibility: Double-check the gallery widget works flawlessly across different browsers and devices. This ensures that your content is accessible to a broader audience, regardless of how they access your site.

  • Ease of Use and Integration: Pick a user-friendly widget that integrates effortlessly into your site, avoiding intricate coding. The ideal gallery widget should support drag-and-drop functionality, enabling quick image selection and layout choice.

  • Customization Options: Look for a gallery widget that offers a wide range of customization options. Personalize every detail—colors, fonts, spacing—to craft a unique visual experience that reflects your brand’s identity.

  • Loading Speed: Choose an optimized gallery widget to boost fast loading speeds and responsive designs. Its ability to adjust layout and size across devices—from desktops to tablets and smartphones—is essential for a top-notch user experience and SEO.

  • Pricing: Balance the cost with the features you need. Assess your budget and what you require to make a cost-effective choice. Don’t forget to consider both upfront and long-term costs.

  • Support and Updates: Verify customer assistance is available from the widget provider for any potential challenges you might face. Ensure it receives consistent updates and maintains compatibility with newer versions of your site’s platform.

Short on time? Here’s a brief rundown of the tools we’ll be diving into:

  1. Picflow: Best for creative professionals.

  2. Elfsight: Best for compatibility.

  3. POWR: Best for customization.

  4. Best for flexible pricing.

Curious about what sets these tools apart? Keep reading to find out.

1. Picflow

Picflow Gallery Widget VisualPicflow is an online gallery tool specifically built to meet the needs of modern creative professionals.

Picflow delivers a smooth, user-friendly experience enriched by gallery layouts designed to elevate your visuals. Our gallery widget is super easy to embed—just copy the code snippet and install it on whatever web pages you’d like.

You have full control over layout, sizing, colors, sections, and title. All images are fully responsive, and you’re free to upload multimedia to capture the full range of your work.

Key Features

  • Gallery Designer: Picflow’s Gallery Designer offers a wide range of layout options and drag-and-drop capabilities, allowing users to tailor the appearance of their galleries to fit their unique style. 

  • Advanced Workflow Support: Elevate your creative process with Picflow’s Advanced Mode, offering streamlined image management and time-saving bulk actions.

  • Seamless Integration with Editing Software: Smoothly transition between Picflow and your favorite editing software, thanks to its integration with editing tools like Adobe Lightroom and Capture One. 

  • Responsive Image Loading: Optimize your gallery’s performance with responsive image loading, ensuring fast load times regardless of the user’s device or internet speed.

  • Interactive Thumbnails: Enhance navigation through your gallery by providing interactive thumbnails for quick and easy access to different sections of your gallery.


Pricing details and plans of Picflow ( offers four pricing tiers—Free includes essential features with 2 GB storage, Plus ($12/month) includes 100 GB storage (expandable) and enhanced security, Pro ($24/month) boasts 1 TB storage (expandable), and additional features, Biz ($149/month) includes 10 seats which is perfect for teams.

All plans come with a 14-day free trial, so you can try Picflow for yourself before committing. 

Pros and Cons

  • User-friendly

  • Powerful features

  • Excellent customer support

  • Great for collaboration

  • Limited 2GB storage on the free plan

Pros and cons from Product Hunt.

2. Elfsight

Product Visual of Elfsight ( offers a versatile and user-friendly solution with its photo gallery widget. It performs impressively with multiple website platforms like Squarespace, Wix, and WordPress, and you can customize the appearance of your photo gallery with various settings.

Key Features

  • Mobile-Friendly Layout: Elfsight adapts seamlessly to any device, ensuring your images look stunning on desktops, tablets, and smartphones alike.

  • Easy Integration: Supports a wide range of website platforms, including WordPress and Shopify, making it versatile and easy to integrate.

  • No Coding Required: Provides a user-friendly experience with a handy live editor and an interactive configurator without the need for coding skills.

  • Customizable Layouts: Elfsight offers various gallery layouts and design options.


Pricing details and plans of xxx (xxx)Elfsight offers a range of pricing options, starting with a Free plan for basic needs and going up to Premium ($20/month) for high-traffic websites.

Pros and Cons

  • Customer support

  • Fast loading times

  • Intuitive user interface

  • Expensive for what it is

  • Limited functionality

Pros and cons from G2.


Product Visual of POWR (’s Media Gallery app is a simple but effective gallery widget tool that can help you create and embed galleries in minutes. It has a wide range of customization options, including custom backgrounds, font styles, and more.

Key Features

  • Professional Photo Galleries: Create custom photo galleries with options for layout and branding.

  • Customer Testimonials: Display detailed testimonials with images to enhance your social proof and create brand loyalty.

  • Advanced Customization: Customize fonts, colors, borders, backgrounds, and more to ensure the gallery matches your brand’s style perfectly.

  • Photo Editing: Use automatic image cropping, adjust brightness and contrast, and apply other image editing tools.


Pricing details and plans of POWR ( offers a Free plan for beginners and various premium pricing plans, including Starter at $4.94/month, Pro at $12.14/month, and Business at $80.99/month, all billed annually with a 10% discount.

Pros and Cons

  • Versatile range of services

  • User-friendly

  • 10% discounts on annual price plans

  • Great customization options

  • Free version features can be limiting

  • Integration issues with some apps

Pros and cons gathered from G2.


Product Visual of WIDG (’s photo gallery widget presents a hassle-free solution for creating stunning photo galleries on your website with its coding-free plugin. Select from seven distinct layouts, personalize your gallery with 13 font families, and fine-tune your aesthetics.

Key Features

  • Versatile Layout Options: Choose from seven responsive layouts—grid, slider, thumbnail, column, strips, vertical, and horizontal—catering to virtually all aesthetic preferences.

  • Customization Options: Personalize your photo gallery with 13 font families, and customize the background, images, and titles.

  • Interactive Image Display: Decide what happens when a user clicks on an image, whether it redirects to another page or opens in a full-screen popup.

  • Personalization with Text: Enhance your images with titles, descriptions, and headings, adding an extra layer of information and context for your visitors.


Pricing details and plans of WIDG ( offers multiple transparent pricing options, ranging from free to £15/month.

Pros and Cons

  • Flexible pricing

  • Ease of use

  • Extensive integration options

  • Limited customization for the free version

  • Steep learning curve

Pros and cons gathered from TechRadar.

Elevate Your Website with Photo Gallery Widgets

Choosing the right gallery widget is pivotal in transforming your website’s visual appeal and user interaction. It’s about finding the perfect harmony between aesthetics, functionality, and seamless engagement to provide a first-rate visual experience.

Ready to take your website’s gallery to the next level? 

Picflow offers modern creatives a gallery that’s designed to mesh with their workflow. From full customization to hassle-free client proofing tools, Picflow has everything you need to make the most of your digital media.

Try it for free and see the difference for yourself!