Back to Blog

Top 5 SmugMug Alternatives for Every Photographer

Discover the top SmugMug alternatives for professional photographers. In this guide, we compare features, benefits, and prices to help you find the right SmugMug alternative for your needs.

SmugMug App Logo and Alternatives

What Is SmugMug?

SmugMug is a paid image hosting and sharing platform that lets photographers store, share, and sell their work online.

SmugMug’s core feature is its gallery builder—you can create beautiful, professional-looking galleries for your photography portfolio with a few clicks. The platform also provides a selection of tools for enhancing and protecting your photos, including custom watermarking, image editing integrations, password protection, and more.

There are also sales tools for print, digital downloads, and even products.

Why Do Photographers Look for SmugMug Alternatives?

SmugMug is a popular platform—but it’s far from perfect. Here’s what some users from G2, Capterra, and Cybernews have said about SmugMug’s flaws:


SmugMug’s pricing has stirred unease among photographers, with a hefty $30 monthly plan coupled with a 15% transaction fee. Add to that the absence of a free plan—it’s clear why wallet-friendly alternatives are in high demand.

On the other hand, Picflow offers a free plan that supports unlimited galleries and 2 GB of storage.


Navigating SmugMug’s interface can be challenging to learn, with gallery customization proving more complex than necessary. Its search functionality also presents a steep learning curve, indicating that the user experience on SmugMug, while functional, could be more intuitive.

Ease of Use

While SmugMug does have a good range of features, many users find them frustrating to use for different reasons. For example, you can’t filter searches by date or location—two important data points for photographers.

What to Look for in a SmugMug Alternative

  • Storage Space: Having enough storage is crucial for managing and showcasing an extensive portfolio without constraints. Choose a platform that offers generous storage options and the option to expand your storage as your galleries grow.

  • Image Quality: Your platform should ensure high-resolution photos remain high-resolution. You don't want any image quality to be compromised when you upload photos (or when clients download or print them).

  • User-Friendly Site Navigation: Simplicity in uploading and organizing your work is key. A straightforward, smooth browsing experience can be the difference between securing a new client or missing out.

  • Loading Speed: Slow websites lead to high bounce rates and lower client satisfaction. Pick a platform that offers fast loading times, so your clients never have to wait.

  • Customizability: Look for platforms that give you the creative control to infuse your site with your personal touch and distinctive style.

5 Best SmugMug Alternatives

In a rush? Don’t worry—here’s an overview of the tools we’ll be covering:

  1. Picflow

  2. Lightfolio

  3. Photoshelter

  4. SlickPic

  5. Format

Now, let’s get into the details of what they have to offer.


Product Visual of Picflow ( is an online gallery tool designed to enhance your photographic and creative workflow. Our tool is designed to boost your workflow with a range of features tailored to the needs of creative professionals. It includes client proofing features like image annotation, comments, flags, and a range of sharing options to help you communicate effectively with clients and move projects along quickly.

You also have complete control over the look and feel of your galleries, with customizable layouts, multimedia uploads, sections, headings, and more.

Key Features

  • Gallery Designer: Personalize a gallery in just a few clicks. Set colors and fonts, alter the layout, add sections, and upload multimedia or social posts.

  • Review and Approval Tools: Customers can provide feedback via comments, approvals or rejections, color coding, and creating lists. Each image has a chat thread for easy communication.

  • Feedback Tracking: Photographers can monitor who has viewed, downloaded, or provided feedback on each photo, helping to manage the revision process and make sure no detail is missed.

  • Image Annotations: Clients can draw on and annotate images directly to highlight areas of interest and provide more effective feedback.

  • Simple Sharing Options: Share your galleries by adding collaborators, sharing invite links, or embedding them in your website. Set roles and passwords for added security.


Pricing details and plans of Picflow (’s free basic plan is perfect for those starting out—it allows you to create unlimited galleries and offers up to 2 GB of storage. As your needs grow, paid pricing begins at $12 per month, scaling up with a range of advanced features. You can also expand your storage on any paid plan by purchasing add-ons.

Pros and Cons

  • More cost-effective per GB compared to other platforms

  • Responsive design and mobile experience

  • Flexible client feedback and image-proofing

  • Powerful permissions and security options

  • The free plan offers limited branding customization options

  • There is no option for print sales

Pros and cons from Shotkit.


Product Visual of Lightfolio ( is a versatile platform catering to photographers prioritizing a seamless proofing experience. It stands out thanks to features like responsive design and social media messaging that help you make a great first impression and nurture client relationships.

Key Features

  • Integrated In-App Messaging: Allows for real-time communication between you and your clients.

  • Visitor Analytics: Track visitor numbers, along with geolocation, browser, and device type.

  • Pro Lab Partners: Offer high-quality prints and products through partnerships with Bay Photo Lab and Loxley Colour.


Pricing details and plans of Lightfolio ( boasts a tiered pricing structure, starting with a free plan that provides 1 GB of storage. For more advanced needs, paid plans range from $7 to $50/month.

Pros and Cons

  • User-friendly

  • Stylish preset themes

  • Affordable options available

  • Lack of integration features

  • Removing Lightfolio branding requires an upgrade

Pros and cons from Capterra.


Product Visual of PhotoShelter ( is a dynamic image-proofing system with customizable delivery options. Although there is an 8-10% transaction fee, the platform mitigates this with self-fulfillment options and extensive currency support for international selling.

Key Features

  • E-commerce Integration: Built-in shopping cart functionality and partnerships with major print labs ensure easy monetization through the sale or licensing of photos.

  • Mobile App: Upload, download, and price images on the go with the PhotoShelter mobile app.

  • Live Support: Get responsive, human customer support during business hours.


Pricing details and plans of PhotoShelter (’s pricing starts at $10/month for 4 GB of storage and basic gallery features, scaling up to $45/month for unlimited storage and advanced client proofing and sales tools.

Pros and Cons

  • Reliable photo storage

  • Exceptional customer service

  • Easy-to-use

  • Not as cost-effective as other platforms

  • Uploading multiple files can be time-consuming

Pros and cons from G2.


Product Visual of SlickPick ( combines professional galleries and advanced photo-sharing tools. The platform offers elegant, mobile-ready themes and an easy-to-use website builder. You’re free to create galleries and portfolios yourself, or enlist the help of the SlickPic team for design services.

Key Features

  • Custom Portfolio Website Creation: SlickPic can build a portfolio website for you or supply you with the tools to create one yourself—without any coding required. 

  • Comprehensive Privacy Controls: Delivers personalized privacy settings, including disappearing albums, password protection, and watermarking.

  • High-Resolution Support: Showcases 8K support, guaranteeing that your photos display perfectly, ready for the newest high-resolution screens.


Pricing details and plans of SlickPick ( has a 14-day free trial, followed by a range of plans starting at $4.95/month for basic photo sharing to $199.95/month for a full-service professional portfolio. Annual subscriptions can save you up to 35%.

Pros and Cons

  • Access to a complimentary basic tier

  • Enhanced controls for privacy and content sharing

  • User-friendly interface for design

  • Features for advanced users may be limited

  • Expensive plans

Pros and cons from PCMag.


Product Visual of Format ( offers a cloud-based platform for creatives to build and manage professional websites and portfolios. It features customizable templates, photo enhancement, SEO, and online store capabilities—all without the need for coding.

Key Features

  • Search Engine Optimization: Built-in SEO tools to help increase your website’s visibility.

  • Customizable Templates: Various customizable templates to fit individual styles and needs.

  • Online Store Capabilities: Functionality to set up and manage an online storefront within your website.


Pricing details and plans of Format ( has a range of price plans including Basic at $5/month for starters, Pro at $8/month for growing businesses, and Pro Plus at $13/month for established businesses.

Pros and Cons

  • Clean, modern templates

  • No coding experience necessary

  • Affordable pricing

  • Some users desire more customizability

  • Editing features are limited on mobile devices

  • Slow image uploading

Pros and cons from G2.

Raise the Bar on Your Photography with Picflow

While SmugMug is a go-to tool for many professional and amateur photographers, it isn’t always the best tool for the job. This list has (hopefully) introduced you to some great alternatives to consider. But if you’re looking for a professional-grade gallery tool, your best bet might be Picflow.

Picflow is designed to help photographers create, manage, share, and sell their work in stunning galleries and portfolios. It provides intuitive customization options, responsive design, powerful proofing features, and a range of sharing options to streamline your workflow.

Try Picflow for free and see for yourself.