Canto vs Bynder: Which Digital Asset Management is Better in 2025?
Which Digital Asset Management is right for you — Canto or Bynder? In this Canto vs Bynder comparison we’ll go through their pricing, features and alternatives so you can make the right decision.
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Features
Essentials
Sharing & Security
Proofing & Workflow
Pricing Comparison
Canto Pricing
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Canto offers a few package tiers but does not list prices publicly – it typically provides a tailored quote based on user needs and storage requirements. Historically, Canto’s pricing has been mid-range in the DAM market, often appealing to mid-sized businesses as a more accessible option than some competitors that cater exclusively to enterprises. They typically offer packages such as Professional and Enterprise, which differ in terms of the number of user seats, advanced features, and support levels.
Generally, you can expect Canto pricing to start around several thousand dollars per year for a smaller implementation. Some third-party data suggests starting prices in the low five figures annually. Canto does not offer a free plan, but they do provide trials upon request. They also offer a monthly subscription option in some cases, but most businesses opt for annual licenses for better rates.
One highlight is that Canto’s pricing is typically all-inclusive in terms of features, rather than numerous add-ons. However, for very advanced needs, such as additional PIM functionality, you need to pay extra. When it comes to users, Canto often allows unlimited “consumer” users and charges for “power” users (those uploading and managing), which can make it cost-effective for wide distribution.
Bynder Pricing
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Bynder offers enterprise-style pricing, providing custom quotes tailored to your specific needs. They do not publish a price list; instead, pricing depends on factors such as the number of users, storage volume, and the specific modules or add-ons required (Bynder offers packages like DAM Basic, DAM + Creative Workflow, and Brand Guidelines, among others). Generally, Bynder is known to be on the higher end of the pricing spectrum, reflecting its status as a comprehensive solution. There’s no free plan, and typically no self-service monthly plan either – contracts are usually annual. Bynder does, however, offer tailored packages for different company sizes (they even have sections on their site for Small & Midsize vs. Enterprise solutions, hinting that pricing can scale).
Digital Asset Management Alternatives
Did you consider other alternatives to Canto and Bynder? Check out these Top 3 Digital Asset Management alternatives.
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