Acquia DAM

Acquia DAM (formerly Widen) is a cloud-based digital asset management system for businesses to centrally store, manage, and distribute digital content. It’s essentially a secure, searchable library for all your brand’s assets (images, videos, documents, product media, etc.), combined with tools for metadata tagging, workflow approvals, and asset analytics. After Acquia’s acquisition, it’s now part of the Acquia digital experience suite, often used alongside Acquia’s CMS and marketing tools.

Acquia DAM offers a broad feature set: robust metadata management, advanced search, version control and asset history, review and approval workflows (with annotations and notifications), brand portals for sharing collections with external stakeholders, analytics/insights on asset usage, and a REST API & integrations that connect with 50+ popular apps (Adobe Creative Suite, CMS platforms, project management tools, etc.). It also supports rich media (large images, 8K videos, 3D models) and even offers product information management capabilities through its Entries module.

It’s primarily used by mid-sized to large enterprises. Typical users include marketing teams, creative operations, and product or content managers in sectors such as retail, e-commerce, consumer goods, manufacturing, higher education, and healthcare. Any organization that produces a lot of digital content across various channels (and needs to ensure consistency and compliance) is a candidate. For instance, Acquia DAM is popular among global brands that need to empower regional teams with approved assets, as well as among companies with rich product catalogs that require managing all related media in one place.

Acquia DAM is a separate product from Drupal. Acquia is the company that commercially supports Drupal, and it has a suite of products (Acquia DXP), including Acquia DAM. You do not need to use Drupal CMS to use Acquia DAM – it can function independently and integrate with non-Drupal systems as well. However, if you do use Drupal, Acquia DAM has tight integration to allow for easily inserting DAM assets into Drupal sites. Acquia DAM was originally a standalone DAM solution and remains a distinct platform that can integrate with various environments.

Acquia DAM is sold via subscription (SaaS). Pricing is quote-based, typically considering the number of user seats, the amount of storage or number of assets, and the specific modules or applications you need. Acquia might offer packages (for example, a base DAM package and optional add-ons like PIM or additional portals). There isn’t a public price sheet. Instead, you’ll engage with Acquia’s sales team for a custom quote. As a guideline, Acquia DAM is comparable in cost to other enterprise DAMs. Smaller teams might find it expensive, whereas enterprises often budget for it as part of their marketing/IT spend. There is no free version, but a proof-of-concept can typically be arranged upon request. Also, Acquia often bundles DAM as part of its larger Digital Experience Platform deals, which can influence pricing if you’re an Acquia CMS/hosting customer.

Yes. As an enterprise solution, Acquia DAM comes with extensive support and services. They provide training resources, a community forum, and dedicated account managers to help with implementation, metadata configuration, and user training. Additionally, they offer an online knowledge base and can connect you with DAM strategists if needed. Ongoing support is available at various levels, depending on your contract.