Canto vs Ziflow: Which Digital Asset Management is Better in 2025?
Which Digital Asset Management is right for you — Canto or Ziflow? In this Canto vs Ziflow comparison we’ll go through their pricing, features and alternatives so you can make the right decision.
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Features
Essentials
Sharing & Security
Proofing & Workflow
Pricing Comparison
Canto Pricing
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Canto offers a few package tiers but does not list prices publicly – it typically provides a tailored quote based on user needs and storage requirements. Historically, Canto’s pricing has been mid-range in the DAM market, often appealing to mid-sized businesses as a more accessible option than some competitors that cater exclusively to enterprises. They typically offer packages such as Professional and Enterprise, which differ in terms of the number of user seats, advanced features, and support levels.
Generally, you can expect Canto pricing to start around several thousand dollars per year for a smaller implementation. Some third-party data suggests starting prices in the low five figures annually. Canto does not offer a free plan, but they do provide trials upon request. They also offer a monthly subscription option in some cases, but most businesses opt for annual licenses for better rates.
One highlight is that Canto’s pricing is typically all-inclusive in terms of features, rather than numerous add-ons. However, for very advanced needs, such as additional PIM functionality, you need to pay extra. When it comes to users, Canto often allows unlimited “consumer” users and charges for “power” users (those uploading and managing), which can make it cost-effective for wide distribution.
Ziflow Pricing
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Ziflow pricing is generally considered mid-range for the value, cheaper than enterprise project management suites, but more than basic proofing plugins, reflecting its comprehensive feature set. Here’s an overview:
Free: Supports 2 users and unlimited reviewers. This free version enables small teams to utilize core proofing features (review and annotate) on a limited user basis – ideal for freelancers or duos working with clients. It’s somewhat unique that Ziflow provides a free-forever tier, which is great for trial or small usage.
Standard: Starting around $249/month for up to 15 users. This plan includes 1TB storage, unlimited reviewers (people who can comment but aren’t counted as full users), and all the core proofing and workflow features. It’s designed for small to mid-sized teams that need robust proofing.
Pro: At $399/month, this plan adds more users, storage, integrations, and includes more advanced workflow features.
Enterprise: Custom priced. For large organizations, Ziflow offers enterprise licensing, which could include unlimited users, advanced admin features, API access for custom integration, and enhanced security options. Enterprise pricing would be negotiated, and it could be tens of thousands per year, depending on user count and needs.
All paid plans generally include unlimited proofs and storage. There is also a 14-day free trial of any paid tier, allowing teams to try out the full feature set. In summary, Ziflow’s pricing is subscription-based, fairly straightforward, and scales with team size and feature needs. It’s not the cheapest tool out there, but users often comment that the time saved and mistakes avoided during reviews justify the expense.
Digital Asset Management Alternatives
Did you consider other alternatives to Canto and Ziflow? Check out these Top 3 Digital Asset Management alternatives.
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