Bynder
Centralized solution to manage and distribute digital content
About Bynder
Bynder, founded in 2013 in Amsterdam, is often cited as a pioneer of the modern, cloud-based digital asset management (DAM) era. It has evolved into a global solution used by over 4,000 brands and 1.7 million users worldwide. Bynder’s platform unifies and transforms the entire lifecycle of marketing content, from creation and versioning to approval workflows, distribution, and analytics. Key capabilities include a central asset library with powerful search and filtering capabilities, a built-in Brand Guidelines module, and Creative Workflow tools for briefing, reviewing, and approving content.
Bynder’s interface is known to be clean and relatively easy for end-users, similar in feel to a web app or even an e-commerce site for browsing assets. The company has emphasized customer success and onboarding as differentiators. Many reviews praise Bynder’s support team for guiding them through implementation and being responsive to needs. Over the last decade, Bynder has amassed an extensive knowledge base and even a community of “Byndies” (Bynder power-users). They’ve also expanded via acquisitions – e.g., Webdam in 2018 – further enriching the product. As of 2025, Bynder is recognized as a Leader in Gartner’s DAM Magic Quadrant and consistently ranks at the top of G2’s DAM grids, reflecting high customer satisfaction.
Overall, Bynder is suited for organizations looking to centralize a large volume of digital content, empower internal and external collaborators, and maintain strict brand control – all while benefiting from a polished UI and strong support. It is an enterprise DAM in every sense, but one that has managed to keep a focus on usability and innovation.
Bynder Pricing
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Bynder offers enterprise-style pricing, providing custom quotes tailored to your specific needs. They do not publish a price list; instead, pricing depends on factors such as the number of users, storage volume, and the specific modules or add-ons required (Bynder offers packages like DAM Basic, DAM + Creative Workflow, and Brand Guidelines, among others). Generally, Bynder is known to be on the higher end of the pricing spectrum, reflecting its status as a comprehensive solution. There’s no free plan, and typically no self-service monthly plan either – contracts are usually annual. Bynder does, however, offer tailored packages for different company sizes (they even have sections on their site for Small & Midsize vs. Enterprise solutions, hinting that pricing can scale).
Bynder Reviews
"User-friendly interface, clean and easy to navigate - this has helped with adoption and training so that staff feel empowered to use the portal." Source
“The search functions make it so incredibly easy to find the asset you are looking for. There's also a fun feature of being able to search by colour, which is pretty cool.” Source
"Bynder has most of the features we were looking for when switching from another DAM (brandfolder). The categorization of items is very intuitive, which facilitates successful adoption." Source
"Video upload is very slow and unreliable. Videos don’t register as uploaded until they’re fully converted, and even a brief internet outage will cancel the upload. This has been frustrating when we have large video files – we’ve learned to use a stable connection and patience.” Source
“Some basic DAM features aren't available, reliability of features working properly.” Source
"User experience was poor. Users really hated the flat structure of the database, they preferred working in folders. Finding resources using the metadata available wasn't great either. Their search engine failed us and was quirky." Source
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Bynder FAQs
What is Bynder?
Bynder is a cloud-based Digital Asset Management (DAM) platform. In practical terms, it’s software that provides a central library for all your brand’s digital files (images, videos, documents, graphics) along with tools to collaborate on those files. With Bynder, teams can upload and tag assets, search and filter through them, share them internally or externally, and ensure everyone uses up-to-date, approved content. Bynder also includes additional modules for tasks such as creating brand guideline pages, running creative approval workflows, and analyzing asset usage.
Who uses Bynder?
Bynder is used by mid-to-large organizations across various industries, including consumer brands, tech companies, universities, and nonprofits. It’s especially popular with marketing and brand teams who manage large volumes of content. For example, companies like Spotify, Puma, and Five Guys (as per Bynder’s case studies) utilize it to enable their global marketing teams and agency partners to access assets. If your company has multiple departments or regional teams needing assets, or if you work with external agencies who need creative materials, Bynder provides a controlled environment for that. Additionally, any brand with strict brand consistency requirements (such as logos and campaign materials that must be on-brand) benefits from Bynder. Geographically dispersed teams find it useful too (since it’s cloud-based with a web interface available 24/7).
What are Bynder’s key features?
Bynder’s core features include a Central DAM Library, Brand Guidelines hub, Creative Workflow, Portals, and Analytics. Bynder also offers an API and integration marketplace, supporting plugins for tools such as Adobe InDesign, which enables designers to save directly to the DAM and for Content Management Systems to pull DAM images to websites.
Is Bynder easy to use?
Bynder is generally regarded as user-friendly for a system of its complexity. Many users report that the interface is clean and modern, enabling non-technical users to grasp basics such as searching and downloading quickly. Bynder’s UI uses a lot of visual elements – for example, you see thumbnails for assets, and there’s a dashboard/home page you can customize. That said, because Bynder can be configured in many ways, the initial setup and training are essential. Administrators may need to spend time setting up the taxonomy and user roles correctly to ensure they are configured correctly. Once that’s done, everyday users typically find it straightforward. Bynder also provides in-app help and a knowledge base, and their customer success team often helps with user training during onboarding. Yes, it’s designed to be as intuitive as possible, but expect a slight learning curve for advanced functions or users entirely new to digital asset management systems.
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