Brandfolder vs Bynder: Which Digital Asset Management is Better in 2025?

Which Digital Asset Management is right for you — Brandfolder or Bynder? In this Brandfolder vs Bynder comparison we’ll go through their pricing, features and alternatives so you can make the right decision.

Brandfolder

Brandfolder (a Smartsheet company) is a digital asset management platform built to help marketers and creatives organize, distribute, and analyze all their brand assets in one place. Renowned for its intuitive interface and enterprise-grade features, Brandfolder has been rated the #1 DAM solution by user reviews, making it a popular choice for large brands seeking a centralized content hub.

Best Brandfolder Alternative

Bynder

Bynder is a leading enterprise Digital Asset Management platform that helps brands streamline content creation, management, and distribution with an intuitive user interface and rich set of integrations. Known for its robust feature set and strong customer support, Bynder provides a single source of truth for all brand assets, enabling marketing and creative teams to collaborate efficiently and ensure brand consistency across all channels.

Best Bynder Alternative

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Features

Essentials

Email Notifications

Watermarking

Feature Requests

Sharing & Security

Private Galleries

Custom Domain

Watermarking

Track Activity

Password Protection

Website Embed

Collaborators

Team Members

Proofing & Workflow

Track Activity

Version Control

Favorites

Comments

Annotations

Approval Status

Approval Limits

Color Labels

Custom Labels

Review Filter

Pricing Comparison

Brandfolder Pricing

Pricing details and plans of Brandfolder (brandfolder.com)

Brandfolder’s pricing is not published publicly, reflecting its enterprise-focused approach. The company’s Capterra page says that pricing starts at $1,600 per feature. It offers tailored plans based on storage, users, and feature add-ons – prospective customers work with Brandfolder’s sales team to get a quote that fits their needs. There is no free tier, and features like additional admins or advanced add-ons may incur extra cost (as noted by some users). Brandfolder offers free demos and a sandbox environment for evaluations, but generally, you can expect a premium, custom pricing model. If budget transparency or a self-serve signup is needed, alternatives with published pricing or free trials might be preferable.

Bynder Pricing

Pricing details and plans of Bynder (bynder.com)

Bynder offers enterprise-style pricing, providing custom quotes tailored to your specific needs. They do not publish a price list; instead, pricing depends on factors such as the number of users, storage volume, and the specific modules or add-ons required (Bynder offers packages like DAM Basic, DAM + Creative Workflow, and Brand Guidelines, among others). Generally, Bynder is known to be on the higher end of the pricing spectrum, reflecting its status as a comprehensive solution. There’s no free plan, and typically no self-service monthly plan either – contracts are usually annual. Bynder does, however, offer tailored packages for different company sizes (they even have sections on their site for Small & Midsize vs. Enterprise solutions, hinting that pricing can scale).