Brandfolder
Digital asset management for enterprise usability
About Brandfolder
Established in 2012 and headquartered in Denver, Brandfolder provides a centralized platform to easily organize, discover, control, distribute, and measure all forms of digital content. The company was acquired by Smartsheet in 2020 for $155 million, allowing Brandfolder’s DAM capabilities to integrate with Smartsheet’s workflow and collaboration features for secure, cross-team content management. Key features include AI-powered tagging and analytics (via its Brand Intelligence engine), customizable portals and brand guideline tools, a Smart CDN for publishing assets across the web, and 30+ out-of-the-box integrations to streamline asset use across popular marketing and creative tools. Brandfolder’s strengths lie in its user-friendly UI, powerful search, and enterprise scalability – it’s trusted by major brands (Autodesk, Lyft, Mastercard, etc.) as a single source of truth for tens of thousands of assets. By combining DAM with Smartsheet’s collaborative work management, Brandfolder is especially suited for organizations that need robust asset governance, version control, and performance insights across large, distributed teams
Brandfolder Pricing
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Brandfolder’s pricing is not published publicly, reflecting its enterprise-focused approach. The company’s Capterra page says that pricing starts at $1,600 per feature. It offers tailored plans based on storage, users, and feature add-ons – prospective customers work with Brandfolder’s sales team to get a quote that fits their needs. There is no free tier, and features like additional admins or advanced add-ons may incur extra cost (as noted by some users). Brandfolder offers free demos and a sandbox environment for evaluations, but generally, you can expect a premium, custom pricing model. If budget transparency or a self-serve signup is needed, alternatives with published pricing or free trials might be preferable.
Brandfolder Reviews
“Brandfolder is easy to learn, easy to use, and allows for information across multiple platforms to be updated instantaneously. Took very little time for us to set up and get running.” Source
“I like being able to store all of our photos and creative materials in one central location. The platform makes it easier to categorize all of my materials so I can find what I need faster as well.” Source
“The ability to visually archive and organize assets in sections and labels is very helpful, and I often use the share links to send files to vendors.” Source
"So much help pre-sale then POOF...Gone" Source
"Great on the surface, but falls short on high-level workflows. The annual license fee was doubled, and even though negotiated to get it to remain the same, we ultimately were so dissatisfied with the handling that we just decided to move to a simpler and more effective system." Source
“I would strongly caution anyone considering doing business with them. This experience has felt more like a trap than a service. I would never recommend working with a company that operates like this.” Source
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Brandfolder FAQs
What is Brandfolder?
Brandfolder is a cloud-based digital asset management platform that acts as a central hub for all of a company’s digital content. It enables organizations to store, organize, share, and analyze brand assets (images, videos, logos, documents, etc.) in one place, with a focus on ease of use and brand consistency.
Who should use Brandfolder?
Brandfolder is designed for medium-to-large enterprises, especially marketing and creative teams that manage a high volume of brand assets across departments or geographies. It’s trusted by global brands and Fortune 500 companies for its scalability and advanced features. If you need strict asset governance, version control, and cross-team collaboration on brand content, Brandfolder is a strong fit.
What are Brandfolder’s key features?
Brandfolder’s standout features include AI-driven asset tagging and metadata (for smart search and auto-organization), Brand Intelligence dashboards for asset analytics, custom Brand Portals for curated asset sharing with specific audiences, a Brandguide module for hosting up-to-date brand guidelines, and a Smart CDN that lets you embed and update assets on websites easily. It also offers robust permissions and user roles, as well as workflow features such as annotations and approvals, and integrations with tools like Adobe Creative Cloud, Slack, and content management systems.
Does Brandfolder offer a free trial or free version?
No – Brandfolder does not have a free plan. It typically operates on a demo-and-quote model for new customers. In some cases, Brandfolder may set up a limited trial or sandbox for evaluation (often guided by their team), but you need to contact their sales team to arrange it. Generally, you can expect to go through a sales process to explore Brandfolder, rather than a simple self-service signup.
How is Brandfolder’s pricing structured?
Brandfolder’s pricing is custom and enterprise-oriented. Clients purchase an annual subscription that can include a base DAM package and optional add-ons (e.g., extra asset volume, additional guest seats, or advanced modules like content automation). Users have noted that some features are available as add-ons with an additional cost. Brandfolder doesn’t publicly list prices, as costs can vary widely based on the number of users (or “seats”), storage requirements, and support and training needs. For an accurate quote, interested companies should engage with Brandfolder’s sales representatives, who will tailor a plan to the organization’s size and requirements.
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