Digital Asset Management for Creative Teams

Store, organize, search, and deliver creative assets from one central platform. Picflow is the DAM built for creative professionals who need more than cloud storage and less complexity than enterprise software.

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10’000+ Creative Teams and Businesses trust Picflow:

Everything You Need in a Creative DAM

A creative library shouldn't feel like a hard drive you're afraid to open. Picflow keeps every photo, video, and file in one organized, searchable place — tagged automatically, findable instantly, and secure by default. Less time hunting for the right asset, more time making the work.

Approvals, favorites, labels and other feedback options

Smart Search That Actually Works

Type what you remember and find it. Picflow searches across every project, folder, and metadata field at once — filename, tag, keyword, camera data — and ranks results by relevance so the file you want is at the top, not on page four. No more retracing folder trees or asking the team for files.

Face Detection and Person Recognition

Face Detection & Recognition

Picflow recognizes the people in your library. It detects and groups faces across shoots so you can pull every frame of a given person, model, or team member without tagging each one by hand. What used to mean scrubbing through thousands of images becomes a single search.

Image intelligence and analysis

Image Analysis & Auto-Tagging

The moment a file lands, Picflow reads it — identifying objects, scenes, and colors and applying tags automatically. Your library gets searchable metadata without anyone stopping to label anything. The bigger your archive grows, the more that automatic groundwork pays off.

User centric visual with a woman surrounded by collaborators and review options

Built for Teams

One library, the right access for everyone. Invite your whole team and set roles so people can view, comment, upload, or manage without stepping on each other's work. Everyone pulls from the same source of truth instead of scattered drives, and shared projects keep collaborators, clients, and freelancers on the current version. For heavier revision rounds, Creative Workflow goes deeper.

Update status history of Picflow

Secure Storage

Your work stays yours. Picflow stores assets on encrypted infrastructure with secure transfer, granular permissions, and access logs that show who opened or downloaded what. Lock down sensitive projects with passwords, control downloads per project, and meet enterprise security expectations.

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“A great software for photographers and agencies who manage large shoots. This platform is something I wish I had years ago when dealing with complex lifestyle shoots and asking clients to review and approve.”
Portrait of Kris Poore
Kris Poore
Brand Strategist at Aspirational
“I am a professional photographer, and I've been working with Picflow for a while now, and I think it's fantastic. In my opinion, it's the best proofing and delivery software.”
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Jasper Zwijsen
Photographer
“I've looked at a ton of systems and used several of them – You guys are on another level! The others are tailored to weddings and selling prints, not just general commercial work.”
Portrait of Justin VanAlstyne
Justin VanAlstyne
Creative Director at JVM Digital

FAQs

Online proofing is the process of reviewing and approving creative work (photos, videos, designs) through a web-based platform instead of email, printouts, or meetings. Reviewers see the work in context, leave precise feedback using annotations and comments, and mark items as approved or needing changes. It replaces the chaos of email threads, spreadsheet trackers, and "see attached" messages with a single organized workspace.

Each asset in a gallery can be marked with an approval status: Approved, Needs Revision, Rejected, or Pending. Reviewers set statuses directly on the images. You can filter the gallery by status to see what's done and what needs attention. The activity feed logs every status change with who made it and when.

No. Reviewers access your gallery through a shareable link. They can browse, favorite, annotate, comment, and approve — all without creating an account. This works on every Picflow plan, including Free, with unlimited reviewers.

Yes. Reviewers can draw circles, rectangles, and freehand shapes directly on images. Each annotation is tied to a comment thread, so feedback is always attached to the exact area of the image it references. You can toggle annotation visibility on and off for clean viewing.

Yes. Picflow supports video proofing with frame-accurate annotations. Reviewers can pause at any frame, draw annotations, and leave timestamped comments. Video files up to 4K HDR are supported. The scrubber timeline shows annotation markers so you can jump to feedback points.

Use the gallery's activity feed to see every action chronologically — favorites, comments, annotations, and status changes. Filter your gallery by approval status or color label to get a visual overview. Email notifications alert you when reviewers leave new feedback.

File sharing (Dropbox, Google Drive, WeTransfer) moves files from A to B. Online proofing adds a structured review layer on top: visual annotations, approval workflows, favorites, and activity tracking. With file sharing, feedback arrives scattered across email threads. With proofing, feedback lives on the asset itself — organized, contextualized, and actionable.