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Online Proofing for Creatives
Collect feedback on photos, videos, and design work with Picflow's online proofing software. Reviewers favorite, annotate, label, and approve directly on files without creating an account.
10’000+ Creative Teams and Businesses trust Picflow:
Proofing that Keeps Creatives Moving
An online proofing platform should move feedback forward, not stall it. In Picflow, reviewers open a link and mark up the actual work while decisions roll in live. Every comment, favorite, and approval stays attached to the file it's about, so nothing gets lost between the inbox and the edit.
Simplify your Online Proofing Process
Whether you're reviewing designs, video, or documents, Picflow keeps feedback, approvals, and review progress in one place. That's a simpler path from first look to final sign-off, however large the project gets.
“A great software for photographers and agencies who manage large shoots. This platform is something I wish I had years ago when dealing with complex lifestyle shoots and asking clients to review and approve.”
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“I am a professional photographer, and I've been working with Picflow for a while now, and I think it's fantastic. In my opinion, it's the best proofing and delivery software.”
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“I've looked at a ton of systems and used several of them – You guys are on another level! The others are tailored to weddings and selling prints, not just general commercial work.”
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Justin VanAlstyne
Creative Director at JVM Digital
FAQs
Online proofing is the process of reviewing and approving creative work (photos, videos, designs) through a web-based platform instead of email, printouts, or meetings. Reviewers see the work in context, leave precise feedback using annotations and comments, and mark items as approved or needing changes. It replaces the chaos of email threads, spreadsheet trackers, and "see attached" messages with a single organized workspace.
Each asset in a gallery can be marked with an approval status: Approved, Needs Revision, Rejected, or Pending. Reviewers set statuses directly on the images. You can filter the gallery by status to see what's done and what needs attention. The activity feed logs every status change with who made it and when.
No. Reviewers access your gallery through a shareable link. They can browse, favorite, annotate, comment, and approve — all without creating an account. This works on every Picflow plan, including Free, with unlimited reviewers.
Yes. Reviewers can draw circles, rectangles, and freehand shapes directly on images. Each annotation is tied to a comment thread, so feedback is always attached to the exact area of the image it references. You can toggle annotation visibility on and off for clean viewing.
Yes. Picflow supports video proofing with frame-accurate annotations. Reviewers can pause at any frame, draw annotations, and leave timestamped comments. Video files up to 4K HDR are supported. The scrubber timeline shows annotation markers so you can jump to feedback points.
Use the gallery's activity feed to see every action chronologically — favorites, comments, annotations, and status changes. Filter your gallery by approval status or color label to get a visual overview. Email notifications alert you when reviewers leave new feedback.
File sharing (Dropbox, Google Drive, WeTransfer) moves files from A to B. Online proofing adds a structured review layer on top: visual annotations, approval workflows, favorites, and activity tracking. With file sharing, feedback arrives scattered across email threads. With proofing, feedback lives on the asset itself — organized, contextualized, and actionable.