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Canto vs Brandfolder: Which Digital Asset Management is Better in 2025?

Which Digital Asset Management is right for you — Canto or Brandfolder? In this Canto vs Brandfolder comparison we’ll go through their pricing, features and alternatives so you can make the right decision.

Product Visual of Canto (canto.com)

Canto

Canto is a long-standing leader in digital asset management, offering an AI-powered platform for brands to centralize, organize, and share their digital assets seamlessly. It’s particularly popular among mid-sized companies for its balance of powerful features and an intuitive interface. Canto empowers marketing teams to find files instantly, streamline collaboration, and automate content distribution, ensuring brand consistency and faster campaign execution.

Best Canto Alternative
Product Visual of Brandfolder (brandfolder.com)

Brandfolder

Brandfolder (a Smartsheet company) is a digital asset management platform built to help marketers and creatives organize, distribute, and analyze all their brand assets in one place. Renowned for its intuitive interface and enterprise-grade features, Brandfolder has been rated the #1 DAM solution by user reviews, making it a popular choice for large brands seeking a centralized content hub.

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Features

Essentials

Email Notifications
Watermarking
Feature Requests

Sharing & Security

Private Galleries
Custom Domain
Watermarking
Track Activity
Password Protection
Website Embed
Collaborators
Team Members

Proofing & Workflow

Track Activity
Version Control
Favorites
Comments
Annotations
Approval Status
Approval Limits
Color Labels
Custom Labels
Review Filter

Pricing Comparison

Canto Pricing

Pricing details and plans of Canto (canto.com)

Canto offers a few package tiers but does not list prices publicly – it typically provides a tailored quote based on user needs and storage requirements. Historically, Canto’s pricing has been mid-range in the DAM market, often appealing to mid-sized businesses as a more accessible option than some competitors that cater exclusively to enterprises. They typically offer packages such as Professional and Enterprise, which differ in terms of the number of user seats, advanced features, and support levels.

Generally, you can expect Canto pricing to start around several thousand dollars per year for a smaller implementation. Some third-party data suggests starting prices in the low five figures annually. Canto does not offer a free plan, but they do provide trials upon request. They also offer a monthly subscription option in some cases, but most businesses opt for annual licenses for better rates.

One highlight is that Canto’s pricing is typically all-inclusive in terms of features, rather than numerous add-ons. However, for very advanced needs, such as additional PIM functionality, you need to pay extra. When it comes to users, Canto often allows unlimited “consumer” users and charges for “power” users (those uploading and managing), which can make it cost-effective for wide distribution.

Brandfolder Pricing

Pricing details and plans of Brandfolder (brandfolder.com)

Brandfolder’s pricing is not published publicly, reflecting its enterprise-focused approach. The company’s Capterra page says that pricing starts at $1,600 per feature. It offers tailored plans based on storage, users, and feature add-ons – prospective customers work with Brandfolder’s sales team to get a quote that fits their needs. There is no free tier, and features like additional admins or advanced add-ons may incur extra cost (as noted by some users). Brandfolder offers free demos and a sandbox environment for evaluations, but generally, you can expect a premium, custom pricing model. If budget transparency or a self-serve signup is needed, alternatives with published pricing or free trials might be preferable.

Digital Asset Management Alternatives

Did you consider other alternatives to Canto and Brandfolder? Check out these Top 3 Digital Asset Management alternatives.

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