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Ziflow vs Brandfolder: Which Digital Asset Management is Better in 2025?

Which Digital Asset Management is right for you — Ziflow or Brandfolder? In this Ziflow vs Brandfolder comparison we’ll go through their pricing, features and alternatives so you can make the right decision.

Product Visual of Ziflow (ziflow.com)

Ziflow

Ziflow is a leading online proofing and creative collaboration platform. It enables marketing and creative teams to review, annotate, and approve creative assets all in one place, streamlining the feedback process and eliminating confusing email threads. With an intuitive interface and a comprehensive set of proofing tools, Ziflow enables teams to deliver content faster by centralizing feedback, version control, and approvals for any creative project.

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Product Visual of Brandfolder (brandfolder.com)

Brandfolder

Brandfolder (a Smartsheet company) is a digital asset management platform built to help marketers and creatives organize, distribute, and analyze all their brand assets in one place. Renowned for its intuitive interface and enterprise-grade features, Brandfolder has been rated the #1 DAM solution by user reviews, making it a popular choice for large brands seeking a centralized content hub.

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Features

Essentials

Email Notifications
Watermarking
Feature Requests

Sharing & Security

Private Galleries
Custom Domain
Watermarking
Track Activity
Password Protection
Website Embed
Collaborators
Team Members

Proofing & Workflow

Track Activity
Version Control
Favorites
Comments
Annotations
Approval Status
Approval Limits
Color Labels
Custom Labels
Review Filter

Pricing Comparison

Ziflow Pricing

Pricing details and plans of Ziflow (ziflow.com)

Ziflow pricing is generally considered mid-range for the value, cheaper than enterprise project management suites, but more than basic proofing plugins, reflecting its comprehensive feature set. Here’s an overview:

  • Free: Supports 2 users and unlimited reviewers. This free version enables small teams to utilize core proofing features (review and annotate) on a limited user basis – ideal for freelancers or duos working with clients. It’s somewhat unique that Ziflow provides a free-forever tier, which is great for trial or small usage.

  • Standard: Starting around $249/month for up to 15 users. This plan includes 1TB storage, unlimited reviewers (people who can comment but aren’t counted as full users), and all the core proofing and workflow features. It’s designed for small to mid-sized teams that need robust proofing.

  • Pro: At $399/month, this plan adds more users, storage, integrations, and includes more advanced workflow features.

  • Enterprise: Custom priced. For large organizations, Ziflow offers enterprise licensing, which could include unlimited users, advanced admin features, API access for custom integration, and enhanced security options. Enterprise pricing would be negotiated, and it could be tens of thousands per year, depending on user count and needs.

All paid plans generally include unlimited proofs and storage. There is also a 14-day free trial of any paid tier, allowing teams to try out the full feature set. In summary, Ziflow’s pricing is subscription-based, fairly straightforward, and scales with team size and feature needs. It’s not the cheapest tool out there, but users often comment that the time saved and mistakes avoided during reviews justify the expense.

Brandfolder Pricing

Pricing details and plans of Brandfolder (brandfolder.com)

Brandfolder’s pricing is not published publicly, reflecting its enterprise-focused approach. The company’s Capterra page says that pricing starts at $1,600 per feature. It offers tailored plans based on storage, users, and feature add-ons – prospective customers work with Brandfolder’s sales team to get a quote that fits their needs. There is no free tier, and features like additional admins or advanced add-ons may incur extra cost (as noted by some users). Brandfolder offers free demos and a sandbox environment for evaluations, but generally, you can expect a premium, custom pricing model. If budget transparency or a self-serve signup is needed, alternatives with published pricing or free trials might be preferable.

Digital Asset Management Alternatives

Did you consider other alternatives to Ziflow and Brandfolder? Check out these Top 3 Digital Asset Management alternatives.

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