Fotoware vs Air.inc: Which Digital Asset Management is Better in 2025?
Which Digital Asset Management is right for you — Fotoware or Air.inc? In this Fotoware vs Air.inc comparison we’ll go through their pricing, features and alternatives so you can make the right decision.
Compare
Features
Essentials
Sharing & Security
Proofing & Workflow
Pricing Comparison
Fotoware Pricing
)
Fotoware offers both subscription-based SaaS plans and on-premise licenses, and pricing can vary significantly depending on deployment and modules. Generally, Fotoware is considered an enterprise-grade solution with pricing to match specialized use cases. They typically do a needs assessment and provide a custom quote.
Smaller setups start at a few thousand dollars per year, but robust enterprise or government deployments can cost tens of thousands of dollars per year or more. For on-premise solutions, Fotoware may still sell perpetual licenses, plus annual support, which can be a significant one-time cost, plus recurring maintenance.
Air.inc Pricing
)
Air offers a more transparent pricing model than many DAMs, with self-serve plans and a free tier. Air has a Free plan which includes 5 GB storage, up to 50 boards, and 2 team members. Plus and Pro plans are offered on a per-user, per-month basis (for example, previously priced at around $10/user for Plus and $25/user for Pro, although pricing was restructured in 2024). These paid plans increase storage, board limits, and add advanced features (like unlimited version history, advanced permissions, SSO, etc.). You can find the plans and prices on their website and even purchase online for teams up to a certain size. They also offer an Enterprise plan for larger organizations, which involves custom pricing (with higher storage, dedicated support, and security features). Notably, Air has promoted no hidden fees – unlike some traditional DAMs, which typically charge extra for onboarding or support with standard plans. One caveat: Air has adjusted pricing as it’s grown, so existing customers have seen increases (community chatter mentions a jump in early 2024). Still, compared to big enterprise DAMs, Air’s entry cost is lower, and you can start free and upgrade as needed, which is part of its appeal to growing teams.
Digital Asset Management Alternatives
Did you consider other alternatives to Fotoware and Air.inc? Check out these Top 3 Digital Asset Management alternatives.