Brandfolder vs Acquia DAM: Which Digital Asset Management is Better in 2025?

Which Digital Asset Management is right for you — Brandfolder or Acquia DAM? In this Brandfolder vs Acquia DAM comparison we’ll go through their pricing, features and alternatives so you can make the right decision.

Brandfolder

Brandfolder (a Smartsheet company) is a digital asset management platform built to help marketers and creatives organize, distribute, and analyze all their brand assets in one place. Renowned for its intuitive interface and enterprise-grade features, Brandfolder has been rated the #1 DAM solution by user reviews, making it a popular choice for large brands seeking a centralized content hub.

Best Brandfolder Alternative

Acquia DAM

Acquia DAM (formerly Widen Collective) is an enterprise digital asset management solution that helps brands organize and distribute content across teams, tools, and channels. Aimed at large marketing and product-centric organizations, it offers an easy-to-use yet highly configurable platform for managing a company’s entire content library in one place. Acquia DAM is known for its flexible metadata schema, powerful search, AI auto-tagging, and tight integrations with other systems, making it a go-to for enterprises seeking brand consistency and efficiency in content operations.

Best Acquia DAM Alternative

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Features

Essentials

Email Notifications

Watermarking

Feature Requests

Sharing & Security

Private Galleries

Custom Domain

Watermarking

Track Activity

Password Protection

Website Embed

Collaborators

Team Members

Proofing & Workflow

Track Activity

Version Control

Favorites

Comments

Annotations

Approval Status

Approval Limits

Color Labels

Custom Labels

Review Filter

Pricing Comparison

Brandfolder Pricing

Pricing details and plans of Brandfolder (brandfolder.com)

Brandfolder’s pricing is not published publicly, reflecting its enterprise-focused approach. The company’s Capterra page says that pricing starts at $1,600 per feature. It offers tailored plans based on storage, users, and feature add-ons – prospective customers work with Brandfolder’s sales team to get a quote that fits their needs. There is no free tier, and features like additional admins or advanced add-ons may incur extra cost (as noted by some users). Brandfolder offers free demos and a sandbox environment for evaluations, but generally, you can expect a premium, custom pricing model. If budget transparency or a self-serve signup is needed, alternatives with published pricing or free trials might be preferable.

Acquia DAM Pricing

Acquia DAM uses a custom pricing model tailored to each client’s needs. There are no public price lists. Instead, Acquia will assess factors such as the number of users, storage volume, and modules (e.g., you might license the DAM core, with add-ons for PIM, Templates, or additional integrations) to provide a quote. In general, it’s considered a premium enterprise solution, so pricing will reflect that. There is no free tier, but Acquia may offer a sandbox or trial period for evaluation if you work with their sales team. According to third-party data, Acquia DAM plans often start in the five-figure annual range, scaling up based on usage. If transparency or self-serve pricing is important, you won’t find that on their website, and you’ll need to contact Acquia for a custom proposal.