Brandfolder vs Air.inc: Which Digital Asset Management is Better in 2025?
Which Digital Asset Management is right for you — Brandfolder or Air.inc? In this Brandfolder vs Air.inc comparison we’ll go through their pricing, features and alternatives so you can make the right decision.
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Features
Essentials
Sharing & Security
Proofing & Workflow
Pricing Comparison
Brandfolder Pricing
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Brandfolder’s pricing is not published publicly, reflecting its enterprise-focused approach. The company’s Capterra page says that pricing starts at $1,600 per feature. It offers tailored plans based on storage, users, and feature add-ons – prospective customers work with Brandfolder’s sales team to get a quote that fits their needs. There is no free tier, and features like additional admins or advanced add-ons may incur extra cost (as noted by some users). Brandfolder offers free demos and a sandbox environment for evaluations, but generally, you can expect a premium, custom pricing model. If budget transparency or a self-serve signup is needed, alternatives with published pricing or free trials might be preferable.
Air.inc Pricing
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Air offers a more transparent pricing model than many DAMs, with self-serve plans and a free tier. Air has a Free plan which includes 5 GB storage, up to 50 boards, and 2 team members. Plus and Pro plans are offered on a per-user, per-month basis (for example, previously priced at around $10/user for Plus and $25/user for Pro, although pricing was restructured in 2024). These paid plans increase storage, board limits, and add advanced features (like unlimited version history, advanced permissions, SSO, etc.). You can find the plans and prices on their website and even purchase online for teams up to a certain size. They also offer an Enterprise plan for larger organizations, which involves custom pricing (with higher storage, dedicated support, and security features). Notably, Air has promoted no hidden fees – unlike some traditional DAMs, which typically charge extra for onboarding or support with standard plans. One caveat: Air has adjusted pricing as it’s grown, so existing customers have seen increases (community chatter mentions a jump in early 2024). Still, compared to big enterprise DAMs, Air’s entry cost is lower, and you can start free and upgrade as needed, which is part of its appeal to growing teams.
Digital Asset Management Alternatives
Did you consider other alternatives to Brandfolder and Air.inc? Check out these Top 3 Digital Asset Management alternatives.
More Comparisons for Brandfolder vs Air.inc
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