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Brandfolder vs Fotoware: Which Digital Asset Management is Better in 2025?

Which Digital Asset Management is right for you — Brandfolder or Fotoware? In this Brandfolder vs Fotoware comparison we’ll go through their pricing, features and alternatives so you can make the right decision.

Product Visual of Brandfolder (brandfolder.com)

Brandfolder

Brandfolder (a Smartsheet company) is a digital asset management platform built to help marketers and creatives organize, distribute, and analyze all their brand assets in one place. Renowned for its intuitive interface and enterprise-grade features, Brandfolder has been rated the #1 DAM solution by user reviews, making it a popular choice for large brands seeking a centralized content hub.

Best Brandfolder Alternative
Product Visual of Fotoware (fotoware.com)

Fotoware

Fotoware is a DAM platform trusted especially by organizations with large image libraries and demanding workflows. It offers a secure, metadata-driven system for managing and quickly retrieving digital files, combined with powerful automation for tagging, workflow routing, and even evidence handling in specific sectors. With over 25 years in the field, Fotoware prides itself on high-performance metadata search, workflow flexibility, and industry-specific solutions that enable efficient and controlled management of tens of thousands of assets.

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Features

Essentials

Email Notifications
Watermarking
Feature Requests

Sharing & Security

Private Galleries
Custom Domain
Watermarking
Track Activity
Password Protection
Website Embed
Collaborators
Team Members

Proofing & Workflow

Track Activity
Version Control
Favorites
Comments
Annotations
Approval Status
Approval Limits
Color Labels
Custom Labels
Review Filter

Pricing Comparison

Brandfolder Pricing

Pricing details and plans of Brandfolder (brandfolder.com)

Brandfolder’s pricing is not published publicly, reflecting its enterprise-focused approach. The company’s Capterra page says that pricing starts at $1,600 per feature. It offers tailored plans based on storage, users, and feature add-ons – prospective customers work with Brandfolder’s sales team to get a quote that fits their needs. There is no free tier, and features like additional admins or advanced add-ons may incur extra cost (as noted by some users). Brandfolder offers free demos and a sandbox environment for evaluations, but generally, you can expect a premium, custom pricing model. If budget transparency or a self-serve signup is needed, alternatives with published pricing or free trials might be preferable.

Fotoware Pricing

Pricing details and plans of Fotoware (fotoware.com)

Fotoware offers both subscription-based SaaS plans and on-premise licenses, and pricing can vary significantly depending on deployment and modules. Generally, Fotoware is considered an enterprise-grade solution with pricing to match specialized use cases. They typically do a needs assessment and provide a custom quote.

Smaller setups start at a few thousand dollars per year, but robust enterprise or government deployments can cost tens of thousands of dollars per year or more. For on-premise solutions, Fotoware may still sell perpetual licenses, plus annual support, which can be a significant one-time cost, plus recurring maintenance.

Digital Asset Management Alternatives

Did you consider other alternatives to Brandfolder and Fotoware? Check out these Top 3 Digital Asset Management alternatives.

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