Air.inc vs Fotoware: Which Digital Asset Management is Better in 2025?

Which Digital Asset Management is right for you — Air.inc or Fotoware? In this Air.inc vs Fotoware comparison we’ll go through their pricing, features and alternatives so you can make the right decision.

Air.inc

Air is a modern DAM platform that serves as a visual workspace for creative teams. It combines digital asset management with collaboration features to help teams collect, organize, review, and share visual content effortlessly. Designed to “automate Creative Ops,” Air is geared toward fast-moving creative and marketing teams – it offers an intuitive interface (think of a Pinterest-like board meets folder system) with powerful search and version control, enabling teams to eliminate the chaos of cloud drive folders and streamline their creative workflow.

Best Air.inc Alternative

Fotoware

Fotoware is a DAM platform trusted especially by organizations with large image libraries and demanding workflows. It offers a secure, metadata-driven system for managing and quickly retrieving digital files, combined with powerful automation for tagging, workflow routing, and even evidence handling in specific sectors. With over 25 years in the field, Fotoware prides itself on high-performance metadata search, workflow flexibility, and industry-specific solutions that enable efficient and controlled management of tens of thousands of assets.

Best Fotoware Alternative

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Features

Essentials

Email Notifications

Watermarking

Feature Requests

Sharing & Security

Private Galleries

Custom Domain

Watermarking

Track Activity

Password Protection

Website Embed

Collaborators

Team Members

Proofing & Workflow

Track Activity

Version Control

Favorites

Comments

Annotations

Approval Status

Approval Limits

Color Labels

Custom Labels

Review Filter

Pricing Comparison

Air.inc Pricing

Pricing details and plans of Air.inc (air.inc)

Air offers a more transparent pricing model than many DAMs, with self-serve plans and a free tier. Air has a Free plan which includes 5 GB storage, up to 50 boards, and 2 team members. Plus and Pro plans are offered on a per-user, per-month basis (for example, previously priced at around $10/user for Plus and $25/user for Pro, although pricing was restructured in 2024). These paid plans increase storage, board limits, and add advanced features (like unlimited version history, advanced permissions, SSO, etc.). You can find the plans and prices on their website and even purchase online for teams up to a certain size. They also offer an Enterprise plan for larger organizations, which involves custom pricing (with higher storage, dedicated support, and security features). Notably, Air has promoted no hidden fees – unlike some traditional DAMs, which typically charge extra for onboarding or support with standard plans. One caveat: Air has adjusted pricing as it’s grown, so existing customers have seen increases (community chatter mentions a jump in early 2024). Still, compared to big enterprise DAMs, Air’s entry cost is lower, and you can start free and upgrade as needed, which is part of its appeal to growing teams.

Fotoware Pricing

Pricing details and plans of Fotoware (fotoware.com)

Fotoware offers both subscription-based SaaS plans and on-premise licenses, and pricing can vary significantly depending on deployment and modules. Generally, Fotoware is considered an enterprise-grade solution with pricing to match specialized use cases. They typically do a needs assessment and provide a custom quote.

Smaller setups start at a few thousand dollars per year, but robust enterprise or government deployments can cost tens of thousands of dollars per year or more. For on-premise solutions, Fotoware may still sell perpetual licenses, plus annual support, which can be a significant one-time cost, plus recurring maintenance.